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Scenario planner

Make the assumptions visible before discussing ROI.

This is not a forecast or guarantee. Use your own traffic, qualification, close-rate, margin and cost assumptions to test whether an AI-discovery program could be commercially plausible.

Your assumptions

Monthly program cost$6,500
Include the FunnelLeaders fee and any known incremental production cost.
Monthly AI-assisted sessions350
Use an observed baseline or a conservative scenario—not a vendor promise.
Session → qualified lead5%
Use qualified leads, not every form submission.
Qualified lead → customer10%
Use your CRM close rate for the closest comparable segment.
Gross margin per customer$1,500
Use contribution after delivery costs—not contract value.
Scenario window4 months
Longer windows increase uncertainty. They do not guarantee compounding.

Scenario output (4 months)

AI-assisted sessions1,400
Qualified leads70
Estimated customers7.0
Gross contribution$10,500
Program investment$26,000
Contribution after program cost−$15,500
Scenario ROI−59.6%
How to read this: the output is simple arithmetic based on your assumptions. It excludes attribution uncertainty, time lag, retention, expansion, sales capacity and changes in other channels.
Need help replacing assumptions with observed baselines? Discuss the measurement baseline

Not included: modelled attribution, ad-equivalent savings, guaranteed AI traffic, guaranteed conversion rates or guaranteed time-to-rank. Treat this planner as a sensitivity test only.